From March 4th until 8th, Beyco collaborated with the Design Thinkers Academy in their Design Thinking Bootcamp. Through a specific challenge, the Bootcamp actively engages the participants in solving an actual challenge for an existing organization, all of this while learning Design Thinking techniques.
Through a typical Design Thinking process, an international group of participants leverage their expertise, involve stakeholders for a broader perspective, conduct research with end users, and generate innovative concepts. The Bootcamp functions as both a learning experience for our participants as well as an opportunity to involve an external view on a relevant challenge for our Challenge Owner.
The goal of the bootcamp is to prepare the enthusiastic DesignThinkers Bootcamp participants to present concepts to key stakeholders, facilitate additional sessions, and work towards a sustainable solution tailored to the needs of its users.
The five steps
The Bootcamp consists of 5 main steps that include research and collaboration, starting with
- Stakeholder Mapping: Identifying and understanding the parties and people involved in the challenge area.
- Persona Creation: Developing a detailed profile of a chosen individual (Persona) for whom the service or solution is designed.
- Customer Journey Mapping: Mapping out the Persona’s experience to identify pain points and areas for improvement.
- Problem Statement Refinement: Sharpening the challenge by pinpointing the main opportunity area.
- Service Scenario Concept: Creating a starting point for a solution that addresses the identified challenge.
The challenge
For this specific Bootcamp, the given challenge was “How can brands present the data that comes from the digital traceability of agro-products in the most effective way to their consumers?”.
Answering to the challenge
In conclusion to the March edition of the Bootcamp and response to the posed challenge, several key insights emerged:
- Easiness is Key: In the coffee industry, convenience plays a crucial role, especially considering caffeine’s functional necessity for many consumers.
- Prioritizing Taste and Quality: Consumers prioritize taste and quality when choosing coffee, emphasizing the importance of transparency regarding its origin and production methods.
- Growing Sustainability Awareness: Sustainability is becoming increasingly important, particularly among younger and more active consumers, such as students. However, factors like price may still influence purchasing decisions.
- Rituals and Experiences: Rituals associated with coffee consumption remain significant, with consumers seeking aesthetic and Instagram-worthy experiences alongside their coffee-drinking moments.
From the bootcamp also rose some opportunities for Improvement
- Convenience: Find new ways to make coffee consumption more convenient. This might involve creating better packaging or simplifying the buying process.
- Transparency and Sustainability: Meet the demand for transparency by providing clear information about where coffee comes from, how it’s made, and efforts toward sustainability. This is especially appealing to environmentally conscious consumers.
- Engaging Younger Consumers: Educate and involve younger, environmentally aware consumers in sustainable coffee practices through targeted marketing or partnerships with student groups.
- Enhancing the Coffee Experience: Improve coffee quality and create welcoming coffee spaces to attract and keep customers who appreciate a well-rounded coffee experience.
For more information on upcoming initiatives please reach out to beyco@progreso.nl
