Access to Market
Progreso promotes alternative and direct export channels between the producer organisation and the buyers of their product. In order to do so, the program executes several activities to promote the coffee and cocoa of small producer organizations and to improve the relationships between them and their clients.
To promote the organization's products so that they can commercialize them under the best possible conditions, maximizing their profit.
Some of the access to market activities include:
Participation in local, national and international fairs and conventions. This enables producer organisations to initiate contacts, exchange information and also gives them the opportunity to stay up to date on the latest market trends and developments that affect their business. It has proven to be one of the most effective ways for them to commercialize their products.
Business trips. This activity allows producer organisations to visit importers and learn more about the market. During business trips, existing contacts are further strengthened and new contacts (buyers as well as financers) can be made.
Development of promotional material. Progreso supports the organisations to have the necessary promotional material to assist them during their marketing activities. This includes brochures, business cards and also the development of their websites.
Location of participants
1016 GD Amsterdam