Impressive participation in coffee challenge
01 February 2011,
Despite being a world renowned coffee producer, little is known of the true value of a Kenyan Coffee Cup back home! Therefore, Progreso Network and Fair Trade Kenya Organization (FTOK) in collaboration with the Coffee Board of Kenya organized a challenge on how local coffee consumption in Kenya can become a reality.
The reaction from the producer organizations was impressive, offering appealing marketing campaigns and proposals about changing the way Kenyans perceive coffee. Progreso Network received more than 80 proposals during the two-month submission process. The jury is having a hard time evaluating all these proposals, but the results will be duly announced the second week of February. Keep an eye out!
Click here to see the challenge and read proposals in the community.