Projects

Business trips: This activity allows the organization's representatives to visit the importers and to learn more about the market. Progreso Program assists organizations to contact the potential buyers but it is not involved in the negotiation or closing of contracts.

Workshops on business trips: Progreso Program has developed a manual explaining how to plan, implement and evaluate a business trip. The goal is to enable organizations to develop their own business trip.

Development of Promotional Material: Progreso Program provides support for the organizations to have the appropiate promotional material to support them during their marketing activities.

Participation in Trade Fairs and Conventions: The Progreso Program organizations participate regularly in the Specialty Coffee Association of America (SCAA) and the Specialty Coffee Association of Europe (SCAE). These activities are very effective to initiate contacts, exchange information and sell.