Access to Market
Access to MarketPromoting coffee and cocoa and facilitating long-term trade relations
Progreso Program promotes alternative export channels and encourages the direct relationship between producer and importer.
The producer organisations are supported to develop the necessary skills and expertise to promote their products so that they can bring them to the market under the best possible conditions.
Several activities are executed to promote coffee and cocoa from producer organisations. These activities strengthen the relationship between producers and their commercial partners, evaluate the existing market and most importantly increase the volume of coffee and cocoa traded to value-added markets.
Click here for experiences from the field and learn about our activities
Activities for the Access to Market component include:
Participation in local, national and international fairs and conventions.
Participation at (trade) fairs and conventions enables producer organisations to initiate contacts and exchange information. It has proven to be one of the most effective ways for them to commercialize their products. For example, the important SCAA event attracts many clients in addition to presenting innovations from the specialty coffee industry.
Example
Business Trips
This activity allows producer organisations to visit importers and learn more about the market. During business trips, existing contacts are further strengthened and new contacts (buyers as well as financers) can be made.
An ongoing activity of Progreso consists of workshops that enable organisations to prepare and execute a business trip. Also, Progreso Program has developed a manual that explains how to plan, implement and evaluate a business trip.
Example
Development of Promotional Material:
Progreso Program supports the organisations to have the necessary promotional material to assist them during their marketing activities. This includes brochures, business cards and also the development of their websites.
Example